The touring bus created a truly immersive product environment; flipping the usual marketing communications dynamic by enabling the products to go to the audience wherever they were in Europe.

Supported by on-board multi-language marketing collateral, gift packs, dedicated websites and bespoke screen configurations, the interior branding and product displays gave high levels of brand awareness whilst on site and in transit. Unprecedented engagement with internal audiences, medical professionals and the general public made it easily stand out from the competition.

The vehicle, which was able to be set up within an hour, included a private meeting room/demo area, kitchen (inc. fridge, sink & microwave), lounge, ‘VR Game’ zone, plus an interactive learning zone and marketing areas.

• Professional driver throughout the tour
• Dedicated Outlook project manager on site for all setup locations
• 14 countries visited
• 40 shows & installations
• 48,000km covered across 13 months
• 12,000 visitors
• Nine months on the road